Fueled by instant access to information, B2B buyers are educating themselves online to learn about competitive offerings and products, as well as reading reviews – before they even engage with salespeople. In fact, 74 percent of business buyers now conduct more than half of their research online prior to making an offline purchase.
Fueled by instant access to information, B2B buyers are educating themselves online to learn about competitive offerings and products, as well as reading reviews – before they even engage with salespeople. In fact, 74 percent of business buyers now conduct more than half of their research online prior to making an offline purchase.
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